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The "loud budgeting" trend taking over social media encourages people to be more vocal about saving and spending habits. Loud budgeting is the opposite of "quiet luxury," Battle said, the financial trend that previously favored high-end clothing and understated displays of wealth. AdvertisementThe loud budgeting trend comes as Gen Zers enter the workforce when the cost of living has become more expensive. Loud budgeting is about everyday people, Battle said, and saving money can be "stylish." AdvertisementFifty-six percent of Gen Zers surveyed said potentially missing out on events with friends and family can be a downside of loud budgeting.
Persons: , Lukas Battle, Gen Zers, Zers, Steph, Den, she's, Emma, Roth Organizations: Service, Business, Bureau of Labor Statistics
TikTok's latest financial trend, "loud budgeting," can be as simple as saying "Hey, I don't want to spend money right now," Lukas Battle explained on CNBC's "Power Lunch." Battle, a comedian and writer who first coined the term loud budgeting, said his idea has been largely met with relief, which is why it has proved popular. Alternatively, "loud budgeting'" is centered around the everyday person, or the "average Joe," according to Battle's viral TikTok video. "It's not 'I don't have enough,' it's 'I don't want to spend,'" Battle added. In that way, loud budgeting is "it's almost more chic, more stylish, more of a flex."
Persons: Lukas, Allison Bornstein, TikTok, Gwyneth Paltrow's, Prada, Joe Organizations: Finance
Breaking down the TikTok trend of 'Loud Budgeting'
  + stars: | 2024-02-07 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailBreaking down the TikTok trend of 'Loud Budgeting'CNBC’s Sharon Epperson and comedian Lukas Battle join 'Power Lunch' to discuss the new TikTok trend of loud budgeting.
Persons: Sharon Epperson, Lukas Battle
“Loud budgeting is a new concept I am announcing for 2024, it’s the opposite of quiet luxury,” he said in the TikTok post, posted on December 29. In this screen grab taken from a viral video by Lukas Battle, the comedian talks about the 'loud budgeting,' trend, versus 'quiet luxury.' In an online world where luxury and opulence are constantly on display — and unattainable for most people — “loud budgeting” makes being on a budget cool and acceptable. It’s the inverse of “quiet luxury,” which flourished on social media last year and promoted not flaunting your wealth or being understated about it. But loud budgeting could be a reckoning for brands who have found success in social media marketing.
Persons: Lukas Battle, Lukas, It’s, , they’re, Vivian Tu, Rich, ” Tu, Giovanna Gonzalez, , Gonzalez, “ I’m, Michael Hershfield, Tu, it’s Organizations: New, New York CNN, CNN, TIAA Institute, Wall, P Global Market Intelligence, Locations: New York, Cabo,
But he sees the very real financial consequences that influencers and TikTok trends like quiet luxury have, especially on younger consumers. "There was this idea of keeping up with the Joneses," said Daigle, a member of the CNBC Financial Advisor Council. Nearly two-thirds, 62%, of Americans are living paycheck to paycheck, according to LendingClub. For loud budgeting to be effective rather than gimmicky, Daigle suggests that people focus on their financial priorities and practice moderation with their spending changes. To help stay on track, she recommends using a budgeting tool like YNAB, also known as You Need a Budget.
Persons: Thomas Barwick, Steven Sierra, Sophia Bera Daigle, That's, I'm, Daigle Organizations: Digitalvision, Getty, Lukas, CNBC, Gen
Loud budgeting is the latest financial trend to go viral on TikTok as people look to save money. Paul Riley, a personal banking executive with NAB Bank in Australia, defined loud budgeting in a recent report. Loud budgeting is workingLoud budgeting is already having an impact on the finances of younger adults. "By sharing my financial goals with my friends, they also opened up about their goals," Fischer told Business Insider. Are you participating in the loud budgeting trend and willing to share details about how you're saving money?
Persons: Lukas, Paul Riley, Riley, @itslisasun, Natalie Fischer, @investwithnat, Fischer, Mia Westrap, I'm, Westrap, TikToker @michelineamisi Organizations: NAB Bank, Business Locations: Australia, Seattle, Guam
But in 2024, there's a new idea taking hold that overtly rejects the urge to overspend and promotes speaking up about saving money — welcome to the era of "loud budgeting." What is loud budgeting? TikTok's loud budgeting trend encourages consumers to take control of their finances and be vocal about making money-conscious decisions, rather than modeling purchase decisions after celebrities and their bottomless pockets — and financial experts love it. In that way, loud budgeting is "it's almost more chic, more stylish, more of a flex." How to jump on the loud budgeting trend
Persons: there's, Joe, Lukas Battle's, Erica Sandberg, Sandberg, SoFi, Allison Bornstein, bougie, isn't, Yuval Shuminer, Shuminer Organizations: Facebook, Finance Locations: Europe
It's called "loud budgeting." He wasn't explicit about his definition of "loud budgeting," but suggested it involved being vocal with your friends about choosing to live frugally. Battle said on TikTok that loud budgeting was the opposite of "quiet luxury," which blew up in 2023 after also being popular during the Great Recession. AdvertisementBattle said in one of his TikToks that he thought "loud budgeting" was "more chic" and impressive than "quiet luxury," later adding that while quiet luxury is about "idolizing celebrities," who are often associated with the trend, "loud budgeting is about the everyday person." Now, it seems "loud budgeting" may go a step further, redefining success and coolness to mean saving your money, rather than spending it.
Persons: , It's, Lukas Battle, I've, one's frugality, Libby Brooks, Yuval Shuminer, isn't Organizations: Service, Business, BI Locations: TikTok
Comedy creators are using the app to collaborate with brands like Bud Light and Dell, for example. Here are three ways comedians on TikTok make money through the social-media platform. Here are three ways comedy creators make money, based on interviews with 20 entertainment and TikTok insiders, including a dozen comedians:1. Comedy creators are inking sponsorship deals with brandsThumb-stopping and "relatable," comedy creators are in high demand by brands, said Dani Jacobson, a talent agent at A3 Artists Agency. Jacobson said one of the comedy creators she represents is hoping to land a creative director role with a brand.
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